What are the benefits of having a website? Online Presence 24/7 Having a website means customers are always able to find you – everyday, 24/7. It offers the customer convenience as they are able to access the information they need in the comfort of their own home. Increased Volume of Customers As the internet itself is widely popular, hundreds of potential customers are already out there. Without a website, you are losing out on this opportunity. Selling products and services online gives your business a major competitive advantage and is a very cost efficient way of doing business. Customer Service Online Websites provide an easier way to handle customer service, providing answers to regularly asked questions via a Frequently Asked Questions (FAQ) section. You can reduce customer service costs and save yourself time and money. Credibility In this day and age, it is much more credible for a business to have an online presence. A website is a useful tool to help share information about your business, raise awareness and generate interest. If your website is of a high standard, then it is likely to receive positive feedback with customers spreading positive word-of-mouth about your business. Less Expensive Advertising A website is a much more long-term form of advertising and more than likely will produce better results. You can also use your website as ways of collecting market research by setting up visitor polls and online surveys, helping you to find out what customers like best and how they feel.